Fitness First, The UK’s front-running gym chain, have fully embraced the power of social media sites and while interacting with members, they are broadening their already infinite horizons.  Facebook users who ‘like’ their newly launched page will have immediate access to special offers, fitness tips and much more.

Fitness First have recently invested a great deal of time and energy into making their Facebook page even more informative and valuable to their readers, receiving great feedback from members in the process.  By using the Facebook ‘wall’ as a platform to post information about their gyms, users are instantaneously updated with news about membership deals and all of the latest Fitness First news.

Since Fitness First introduced a Facebook page over 3,000 people currently ‘like’ the Fitness First Facebook page and over 6,000 people follow their Twitter feed. These growing numbers combined with Fitness First having over 400,000 gym members means their already successful social networking campaign is set to become massive.

Members have responded positively to the feed and with thousands of people subscribed to their page, word about all their latest offers is spreading fast. 
Fitness First has also been very active with their Twitter account and are using both sites to answer customer queries, encourage new memberships and provide in depth fitness advice for subscribers. 

A spokesperson for the company commented:

‘Social networking is such a great way to engage with our members.  Our in-house fitness instructors and nutritionists contribute to the sites directly and now we can share their expertise with everyone.’
Fitness First also have a dedicated YouTube channel for each country in which they are based.  Each channel features workout tutorials and interviews with trainers, the gym club are able to broadcast their success while providing the level of professionalism which encompasses their staff.

More and more people are turning to social media sites to stay abreast of the latest deals and offers every day. By answering questions in real time, the company can help people decide on what membership package and gym location suits them best.